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News + Press >  Bloomberg
Bloomberg Personal Finance, February 11, 2006

"Chocolate Entrepreneurs"

Just like chocolate, success is sweet. Thousands of people came to Manhattan’s Metropolitan Pavilion to sample chocolate from around the globe.

Every year when we come to the International Chocolate Show in New York City, we meet new entrepreneurs...

 

Kathy Moskal created her business after shopping for chocolates for a diabetic friend. Disappointed with the quality and taste of the sweets available, she decided to come up with her own solution -- the VERE line -- high cocoa, low sugar, gluten-free brownies, bars, truffles, vegan chocolates, as well as clusters with coconut, pumpkin, and sesame seeds…

Kathy:

"It was our kind of take on the healthiest kind of health bar you could have. Seeds are so good for you, and actually chocolate is so good for you... if you don’t add a lot of things that... undermine your health, like a lot of sugar or a lot of additives or chemicals."

"I felt there was a niche in the market for something that was really both healthful, kind of redefining healthful by saying first ‘it’s really delicious’."